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Apple tests a way for app developers to bundle subscription discounts

Illustration by Alex Castro / The Verge

Apple announced a pilot program called “contingent pricing for subscriptions” on Friday that will let App Store developers offer discounts for customers with multiple subscriptions. Developers will be able to base this on subscriptions “from one developer or two different developers” as long as both subscriptions remain active, opening up the possibility of partnerships between different companies.
According to 9to5Mac, the discounts can be used in App Store advertising and marketing outside of it, in addition to within the app itself.
Pete Hare, an Apple engineering manager, said in a LinkedIn post that the company will “handle all the eligibility checks and commerce work” and that customers can download and subscribe to apps being…

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