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Apple’s first ‘carbon neutral’ products are a red herring

Apple released its Apple Watch Series 9. | Image: Apple

Apple announced its first-ever carbon-neutral products today, but don’t get too excited about what that means for the planet. It’s way more important to look at the company’s environmental impact as a whole rather than fixate on any particular product it’s selling as more sustainable.

Some of Apple’s new watches will be carbon neutral, but only based on “select” combinations of cases and bands. Apple also said it plans to stop selling leather accessories like watch bands and phone cases to reduce greenhouse gas emissions.

When it comes to climate commitments, boasts about a specific product’s sustainability can distract from the far more important goal of reducing the company’s overall environmental impact. Apple has a goal of becoming…

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