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Digimarc adds copyright information to digital data

Illustration by Alex Castro / The Verge

Software company Digimarc will now let copyright owners add more information to their work, which the company said will improve how AI models treat copyright in training data.

In a statement, Digimarc said its new Digimarc Validate service lets users include ownership identification in the metadata. The company said this means that when copyrighted material becomes part of a generative AI training dataset, users can point to the digital watermark with intellectual property information.

For example, an image with Digimarc Validate adds a © symbol that is machine-readable and includes information on who owns the copyright. The company said Digimarc Validate is powered by its digital watermark detection software, called SAFE, or secure,…

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