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Facebook officially embraces fake profiles

Illustration by Nick Barclay / The Verge

Meta is going to let Facebook users create multiple personal profiles and switch between them without logging out and logging back in, according to a blog post published Thursday. Basically, Meta is embracing finstas but for Facebook.

“Whether you’re new to Facebook or a longtime user, you may want to keep your personal and professional relationships separate, or you may want to keep one profile tied to a community you’re a part of and another profile just for friends,” Meta wrote. “Creating multiple personal profiles lets you easily organize who you share with and what content you see for the various parts of your life. Think one profile for the foodie scene you love and another one to keep up with your friends and family.”

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