Illustration by Alex Castro / The Verge
YouTube is giving creators better tools to show certain product ads exactly when they want to in their videos. According to an announcement on Wednesday, YouTube creators will be able to add timestamps to products they tag in their videos so that a shopping button appears at an opportune moment while you’re watching.
A GIF showing the timestamp tool.
It’s a little thing, but it could make things easier for companies and creators that are working together on a video. I imagine both a creator and a sponsor will be happy about giving the creator control over when the shopping button appears. (Creators might also appreciate the controls given that YouTube is taking some other ad options away starting in…