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Google claims its latest smartphone makes the ‘enhance!’ meme a reality

Osterloh onstage announcing “Zoom Enhance.” | Image: Google

During an onstage presentation at today’s Pixel 8 Pro launch, Google hardware chief Rick Osterloh showed off how the smartphone is able to retroactively add detail to a photograph when you pinch to zoom in. “So the kind of zoom enhancement you used to see in science fiction? It’s right in the phone in your hand,” Osterloh said after introducing the feature, which Google is calling “Zoom Enhance.”

Osterloh is referring, of course, to the countless sci-fi movies and police procedural shows that have shown characters zooming impossibly far into photos to reveal clues and details that simply could not have been present in the original image. Often, these scenes hinge on “enhancing” unbelievably small reflections, inevitably revealing the…

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