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Google will make fake AI products to help you find real gifts

It doesn’t quite bring the products you’ve been imagining to life, but it’ll find you a pretty close match. | Image: Google / The Verge

Google’s AI-powered Search Generative Experience (SGE) is behind a bunch of new shopping features that aim to help users find niche or otherwise unique products for a friend or themselves. These include using AI to generate gift ideas or fashion items you can then shop for. Google is also expanding virtual try-ons to men ahead of the holiday season.

Starting today, users in the US who have already opted into SGE via Search Labs will be presented with a selection of suggested subcategories when searching for gift ideas, alongside links to helpful content to learn more about a product or gift category. For example — searching for “great gifts for home cooks” will provide explorable subcategories like specialty tools, artisanal ingredients,…

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