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Google’s updated AR beauty tools make it easier to buy cosmetics and hair dye

More ways for you to get a more accurate preview of beauty products, without physically testing them at the store. | Image: Google

Google is expanding its augmented reality (AR) shopping feature that allows people to virtually wear beauty products before purchasing — bringing the feature to mobile browsers and Google Shopping ads, alongside new tools for trying on foundation and hair dye colors.

The new hair color category will begin rolling out to Google AR Beauty this week, allowing users to see different shades of hair dye from L’Oréal on themselves or on one of the available models that best suits their look. Dye shades from other brands like Revlon and Splat will be “available to try on soon,” according to Google’s announcement. The foundation category is also being expanded — while you can still try out different shades on 148 diverse models, you’ll now be…

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