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Marvel’s new Spotlight branding will help you cut through the MCU’s noise

The Marvel Spotlight logo. | Image: Marvel Studios

In an effort to help viewers understand which of its spinoff projects will have significant connections to the larger Marvel Cinematic Universe and which are really meant to work as standalone stories, Marvel’s rolling out a new kind of branding just in time for its upcoming Echo series.

Ahead of Echo’s debuts on both Disney Plus and Hulu, Marvel announced today that it will be the first series to arrive under the studio’s new Marvel Spotlight banner: the brand consisting of all the MCU’s spinoffs that while set in the same universe where the Avengers exist are not required watching to understand what’s happening in the next Avengers movie, for example.

Speaking to, Marvel’s head of streaming, Brad Winderbaum, likened the…

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