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Meta wants Threads to be the ‘de facto platform’ for online public conversations

Illustration: The Verge

Instagram boss Adam Mosseri has high ambitions for Threads: he wants it to become the “de facto platform for public conversations online,” he said on Friday. Big statement to make on the one-year anniversary of Elon Musk taking over Twitter!

Meta’s aspirations came up as part of a question Mosseri answered in an AMA: “What do you think ‘success’ looks like for Threads in one year?”

“We’re actually debating this right now internally,” Mosseri said. “I do think the long-term aspiration is to be the de facto platform for public conversations online, which is about cultural relevance as much as it is about the overall size of Threads.”

Mosseri noted that Threads is “obviously” not the largest public conversation platform right now, saying…

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