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Meta’s plans to beat Apple’s Vision Pro include cheaper headsets and no controllers

Illustration by Nick Barclay / The Verge

Meta is looking down the road at a follow-up to the Quest 3, which is releasing this week, and plans to take cues from Apple’s Vision Pro while it races to mainstream its VR tech. That’s according to Mark Gurman in today’s Power On newsletter for Bloomberg, who writes that the company’s Quest headset marketing plans have changed in response to Apple’s Vision Pro announcement earlier this year. Part of the plan is to release a VR headset without controllers to get the cost down next year.

Gurman says a person within Meta told him the company is “in the ‘afraid of Apple’ stage,” comparing it to the mobile phone industry just before the iPhone’s launch. He writes that the company’s shift away from a heavy focus on the metaverse and more to…

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