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No Fakes Act wants to protect actors and singers from unauthorized AI replicas

Illustration by Alex Castro / The Verge

A bipartisan bill seeks to create a federal law to protect actors, musicians, and other performers from unauthorized digital replicas of their faces or voices.

The Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2023 — or the No Fakes Act — standardizes rules around using a person’s faces, names, and voices. Sens. Chris Coons (D-DE), Marsha Blackburn (R-TN), Amy Klobuchar (D-MN), and Thom Tillis (R-NC) sponsored the bill.

It prevents the “production of a digital replica without consent of the applicable individual or rights holder” unless part of a news, public affairs, sports broadcast, documentary, or biographical work. The rights would apply throughout a person’s lifetime and, for their estate, 70 years after their…

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