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Reddit will no longer let you opt out of personalized ads

Reddit says most users shouldn’t see a noticeable difference after the update is live. | Illustration by Alex Castro / The Verge

Reddit is removing the ability for some users to opt out of ad personalization based on their activity on the platform. Announced on Wednesday alongside several incoming updates to its privacy, advertising, and location settings, Reddit’s head of privacy, Jutta Williams, justified the change by saying that Reddit “requires very little personal information” from its users and that it would allow the company to “better predict which ad may be most relevant to you.”

Williams contends that the vast majority of Reddit users “will see no change to their ads,” and users who had previously opted out of ad personalization “will not result in seeing more ads or sharing on-platform activity with advertisers.” The updates to the platform’s…

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