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Snapchat and NYX launch new beauty filter that’s also a stealth shopping tool

Snapchat and NYX Professional Makeup launched a new AR filter and shopping tool called Beauty Bestie. | Image: Snapchat

Snapchat just launched a new AR makeup filter that links to products that users can buy to recreate their looks in the real world. It’s a partnership with cosmetics brand NYX Professional Makeup that they’re calling Beauty Bestie.

AR beauty filters are nothing new, but Snapchat and NYX have turned this filter into a marketing tool for products consumers would typically find in a local pharmacy. With struggling pharmacy chains shutting down a lot of locations lately, this is one way NYX might be able to nab more customers online.

Snapchat and NYX have turned this filter into a marketing tool for products consumers would typically find in a local pharmacy

Users can find the filter by searching “NYX Beauty Bestie” or visiting the makeup…

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