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Some X ‘misinformation super-spreaders’ may be eligible for ads payouts

The Verge

Some blue check “Premium” subscribers on X, formerly Twitter, who are spreading misinformation may be eligible for X’s ads revenue sharing program. That’s the conclusion reached by NewsGuard, a for-profit misinformation watchdog organization, in its report that followed ads appearing on 30 posts from November 13th to the 22nd. The posts made conspiratorial claims about the Israel-Hamas war that reached a collective 92 million views.

Each of the 10 accounts NewsGuard referenced had over 100,000 followers — one of the metrics it uses to classify them as “misinformation super-spreader” posters.

NewsGuard’s VP of communications, Veena McCoole, told The Verge in an email that the 30 posts from the report “advanced some of the most egregious…

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