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TikTok goes full YouTube

Illustration: Alex Castro / The Verge

Vertical video platform TikTok wants users to turn their phones around and start shooting horizontal videos — long ones, too.

TikTok appears to be incentivizing creators to start posting horizontal videos that are more than a minute long, according to a prompt seen by creators @candicedchap and @kenlyealtumbiz. The platform says it will “boost” these videos within 72 hours of posting. Creators who’ve been on TikTok for more than three months will be eligible for the viewership boost, as long as the videos are not ads or from political parties.

The Verge reached out to TikTok for additional information but didn’t immediately hear back.

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