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TikTok is overhauling how it pays creators of viral filters and effects

Illustration by Nick Barclay / The Verge

TikTok is making major changes to its creator fund for the people who make the app’s viral filters and effects.

The fund sets aside $6 million to pay creators of effects on TikTok — aesthetic filters, mini-games, and more — that regularly go viral on the platform and become trends in their own right. The Effect Creator Rewards program, first announced in May, has a lower set of eligibility requirements and updated payment structure and will be open to more regions, TikTok announced today in a blog post.

First, the fund is opening up to creators in more than a dozen new regions, including Australia, Brazil, Canada, Japan, and the Philippines. The requirements to join are also changing: previously, creators needed to have 500,000 videos…

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