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TikTok pushes further into streaming with new artist accounts

Illustration by Nick Barclay / The Verge

TikTok on Thursday launched artist accounts. These accounts can be activated by any musician and come with tools to help artists reach new fans and increase engagement with existing ones.

One of the new features, the Music tab, curates catalogs for artists and automatically adds new music so fans can more easily discover their work. Meanwhile, features like “Behind the Song” offer fans a glimpse into the artist’s creative process, revealing what inspired the song and the story behind it.

The accounts also offer new ways for artists to call attention to their work. Musicians can now pin a preferred post to the top of the discovery page, while the new “Artist” tag lets users verify their status as musicians.

Another tag, “New Release,”…

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