Illustration: The Verge
Tinder announced a $499 per month invite-only subscription, Tinder Select, on Friday, Bloomberg reports. As part of the premium plan, subscribers can message people they’ve not matched with, while the “most sought-after” users will see their profiles. Tinder says it only offers the plan to less than 1 percent of its users it considers “extremely active” and that the applications will open up on a rolling basis.
“We know that there is a subset of highly engaged and active users who prioritize more effective and efficient ways to find connections,” said Tinder’s chief product officer, Mark Van Ryswyk. “So we engaged in extensive tests and feedback with this audience over the past several months to develop a completely new offering.”