Olivia Rodrigo, Mark Zuckerberg, and the MLB now have their own Channels as well. | Image: WhatsApp
WhatsApp is rolling out its new Channels feature to more users. The Meta-owned messaging app announced on Wednesday that it’s expanding the one-to-many broadcasting feature to over 150 countries.
While WhatsApp first introduced Channels in June, it was only available to select organizations in Colombia and Singapore. Just like on the messaging app Telegram, WhatsApp’s Channels feature lets you receive updates from creators, organizations, and brands from a single channel. Instagram rolled out a similar feature earlier this year, called broadcast channels.
Along with the wider rollout, WhatsApp also announced a few new enhancements coming to the feature. That includes an improved directory that lets you filter channels based on countries,…