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X CEO Linda Yaccarino starts bringing in her executive team

Illustration: The Verge

X CEO Linda Yaccarino announced a series of changes to her executive team, including a shakeup to the company’s sales organization and a new head of content. The Verge has obtained Yaccarino’s full memo about the changes, which you can read at the end of this article.

Many of the executives Yaccarino is appointing have ties to the media industry, which isn’t surprising given Yaccarino’s past as an ad executive at NBCUniversal. Yaccarino officially started at the company in June after X — then Twitter — owner Elon Musk appointed her to the role in May. According to Musk, her focus will primarily be on “business operations,” while Musk will focus on “product design” and “new technology.”

For X’s new head of content, talent, and brand…

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