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X is testing new paid membership tiers to compensate for poor ad revenue

The free membership plan may soon be removed entirely. | Illustration: The Verge

X (formerly Twitter) is looking to split its premium subscription service into three membership tiers, allowing the company to vary subscription pricing based on how many ads are shown to the user. According to Bloomberg’s source who attended a Thursday call with X and debt holders that helped Musk finance the acquisition, the company is currently testing Basic, Standard, and Plus variations of the existing premium plan, which currently starts at $8 per month. It remains unclear if a free version will continue to exist.

No pricing information has been announced for the new membership tiers. However, according to details previously discovered in the X app, the entry-level Basic plan will not reduce the number of ads that users see on the…

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