Skip to content

YouTube is getting serious about blocking ad blockers

Illustration by Alex Castro / The Verge

YouTube is broadening its efforts to crack down on ad blockers. The platform has “launched a global effort” to encourage users to allow ads or try YouTube Premium, YouTube communications manager Christopher Lawton says in a statement provided to The Verge.

If you run into YouTube’s block, you may see a notice that says “video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled.” It also includes a prompt to allow ads or try YouTube Premium. You may get prompts about YouTube’s stance on ad blockers but still be able to watch a video, though, for one Verge staffer, YouTube now fully blocks them nearly every time.

Screenshot by Jay Peters / The Verge

YouTube confirmed that it was disabling…

Continue reading…

Leave a Reply

Your email address will not be published. Required fields are marked *