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Zero Motorcycles expands lineup with an eye toward bringing in new riders

Image: Zero

Zero Motorcycles is really leaning into its reputation as the “Tesla of motorcycles.”

The company, which is one of the leading electric motorcycle manufacturers in the country, announced two new models today: the Model S street bike, with an all-new motor; and two new sport offerings, the DS and DSR models.

The California-based company aims to bring in new riders by lowering barriers of entry like price and performance in the hopes of growing the number of people who would consider dropping tens of thousands of dollars on a battery-powered two-wheeler. And with new motorcycle purchases essentially doubling in the last two decades, Zero thinks it can capture those new riders by adding to its already impressive lineup of motorcycles.

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